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Friday, 20 July 2012

Katy Perry, Justin Bieber adverts banned in the UK


Commercials for a skincare brand featuring pop starKaty Perry and teen sensation Justin Bieber have been banned in the UK by advertising watchdogs.
The TV adverts have been taken off air over claims the British versions of the products do not contain the same ingredients as the American range, which has been endorsed by a number of other stars including Elle Macpherson and Avril
Justin Beiber and Katy Perry

Lavigne, reported Daily Mail online.
  
Bosses at Guthy-Renker UK Ltd (Gruk), the marketing company behind the commercials, insisted the featured stars have been sent the British formulations of Proactiv products to use, but executives at the Advertising Standards Authority
alleged this did not back up the company's skincare claims.
  
A statement from the Advertising Standards Authority (Asa) reads, "We considered the overall impression of the ads was that the celebrities were continued and regular users of Proactiv and noted the same endorsement claims were included
on the US Proactiv website.
  
"We noted the ads were targeted at a UK audience and that the UK Proactiv products had a different active ingredient to the US version. In that context, we therefore considered the claims of continued use had not been substantiated. We concluded that the ads were misleading. The ads must not appear again in their current form."

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